4
mission aligned autism influencers onboarded organically
100%
barter based collaboration, zero paid influencer fee
Pan India
digital reach across autism advocacy communities
Significant
uplift in festive hamper visibility and sales during Diwali 2024
We recognised that this was not a typical influencer marketing campaign. The narrative had to be rooted in lived experience and emotional truth.
Instead of approaching generic lifestyle influencers, we mapped the top five autism advocates and influencers in India whose personal journeys were directly connected to autism, either personally or through family members.
The strategy was simple. Authentic voices create authentic impact.
Rather than pushing product centric messaging, we encouraged influencers to tell a story.
They spoke about inclusion, dignity, creativity, and the importance of supporting initiatives that empower children on the spectrum. The hampers became a symbol of ability, not charity.
Four out of the five influencers came on board.
The campaign generated meaningful engagement within highly relevant communities.
Because the advocacy came from trusted voices within the autism ecosystem, the amplification felt personal and credible.
The result was increased festive season visibility, stronger emotional connect, and measurable uplift in hamper inquiries and sales.
More importantly, the children’s work reached homes across India, carrying not just sweets and gifts, but a story of resilience and inclusion.
Purpose driven campaigns cannot rely on superficial reach. They require emotional alignment.
By identifying the right advocates, structuring authentic storytelling, and executing a zero budget influencer strategy, we helped Shaurya Foundation turn a festive initiative into a movement of awareness.
This case reinforces a core communications principle.
When credibility, community, and cause align, amplification follows naturally.
For Shaurya Foundation, Diwali 2024 was not just about distribution. It was about dignity, visibility, and impact.