We approached the mandate with a content-first, narrative-led PR strategy, integrating digital and traditional media.
1. Strengthening Digital Foundations
- Led content development and messaging for the Ladli Foundation website
- Ensured alignment with the foundation’s core narrative of dignity, inclusion, and empowerment
- Structured content to support both user engagement and search visibility
2. Building a Consistent Brand Narrative
- Refined communication to highlight:
- Social impact at scale
- Grassroots credibility
- Human-led storytelling
- Positioned Ladli not just as an NGO, but as a thought leader in social transformation
3. International Media Expansion
- Facilitated the founder’s entry into the US media landscape
- Secured coverage in leading Indo-US publications, strengthening global credibility
- Built a narrative that resonated with both Indian and international audiences
4. Flagship Event Amplification, Shagun Vivah Utsav
Shagun Vivah Utsav became a defining moment in the partnership.
- Acted as the official media partner
- Enabled strong on-ground and pre-event media engagement
- Facilitated coverage across:
- ~25 leading Indian media outlets
- International media, including France 24
This resulted in:
- Widespread visibility
- Strong narrative recall
- Reinforcement of Ladli’s mission at scale
