Positioning Ladli Foundation Trust as a Global Voice for Social Impact

We approached the mandate with a content-first, narrative-led PR strategy, integrating digital and traditional media.

1. Strengthening Digital Foundations

• Led content development and messaging for the Ladli Foundation website
• Ensured alignment with the foundation’s core narrative of dignity, inclusion, and empowerment
• Structured content to support both user engagement and search visibility

2. Building a Consistent Brand Narrative

• Refined communication to highlight:
  
  • Social impact at scale
  • Grassroots credibility
  • Human-led storytelling
• Positioned Ladli not just as an NGO, but as a thought leader in social transformation

3. International Media Expansion

• Facilitated the founder’s entry into the US media landscape
• Secured coverage in leading Indo-US publications, strengthening global credibility
• Built a narrative that resonated with both Indian and international audiences

4. Flagship Event Amplification, Shagun Vivah Utsav

Shagun Vivah Utsav became a defining moment in the partnership.

• Acted as the official media partner
• Enabled strong on-ground and pre-event media engagement
• Facilitated coverage across:
  
  • ~25 leading Indian media outlets
  • International media, including France 24

This resulted in:

• Widespread visibility
• Strong narrative recall
• Reinforcement of Ladli’s mission at scale