This month, Romit PR secured two client placements that could hardly be more different. One client was featured in a France 24 Reporters report on dowry in India. The other became a bylined voice in AI Spectrum India, writing about what engineers must still own in the age of AI. A strong media relations agency does not need one formula to land both. It needs a clear read of what each newsroom wants, and the discipline to deliver exactly that.
Advertising buys attention. Media relations earns it. We at Romit PR finds the story inside your business, matches it to the journalist or editor who needs it, and gets it published under someone else’s masthead. That outside endorsement is why readers trust it more than a paid post.
It matters for search and AI answers too. Muck Rack’s May 2026 study found that earned media drove about 84% of citations across ChatGPT, Claude and Gemini. Coverage on credible outlets is now part of how your brand shows up in an AI answer.
France 24’s ran a report on India’s dowry practice, which is outlawed yet still deeply entrenched. The scale is hard to ignore. Researchers at King’s College London note that dowry has been illegal in India since 1961, yet more than 6,500 dowry-related deaths were recorded in 2022.
Our client, Ladli Foundation, appeared in the report and its Founder was quoted in the report.
Here is why a placement like this happens. An international media team covering a sensitive story needs a credible local voice, someone who can explain what the data cannot. Sensitive subjects also raise the bar for any agency: facts must be exact, and the tone must respect the people behind the statistics. A media relations agency earns that slot by offering a source who is ready, clear and willing to speak plainly.
Byteception co-founders Divyanshu Pundir and Ajay Karthik published an opinion piece in AI Spectrum India on 9 October 2026. Their argument is that AI is changing how much code engineers write, but not the thinking around it. Architecture, system design and product judgment matter more, not less. A media relations agency can help founders like these turn hard-won experience into a pitch an editor will actually read.
Three things make a piece like this publishable, and they are the same things an editor wants from any thought leadership PR agency pitch:
A clear thesis. The authors take a side: code that runs is not the same as code that is safe or sensible.
Honest evidence. They cite Veracode’s finding that AI-written code introduced a vulnerability in 45% of tasks, and a METR trial in which experienced developers took 19% longer with AI. Then they note that Veracode sells security tools and that the METR study was small. Admitting the limits of your own evidence makes editors trust you.
A practice, not just an opinion. They explain how their team works, using specification-driven development and sandboxes where agents test full workflows. Readers get something to try.
Different topics, same mechanics. Each story had a specific angle rather than a general pitch about the company. Each came with a named, credible person. And each fit what the outlet’s audience already cares about. Journalists are flooded with pitches, and they say yes to the one that saves them work. Cutting that work down is what a media relations agency is paid to do.
Any tech PR agency will tell you coverage builds credibility. The better question is where that credibility shows up later. A placement on France 24 or AI Spectrum India gives a client a trusted third-party page to point to in sales conversations, investor decks and search results. Coverage on established outlets also earns links and brand mentions, which is the core of digital PR. So a media relations agency should treat each placement as an asset your business keeps using, not a one-day headline.
These two wins point to three questions worth asking any public relations agency:
Be wary of any PR agency that promises coverage in a named outlet without real results to show.
As a media relations agency in Delhi, Romit PR pairs press coverage with SEO, content marketing and social media, so each placement keeps working long after it is published. Explore our PR consultancy services in Delhi or contact our team to plan your first placement.
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